Walmart
Writing for the biggest retailer in the world gives you a lot of insight into what kind of copy sells. It’s a balancing act between short, catchy, savings-focused, and authenticity.
Batman x Walmart
The caped crusader and I have history. This was a special campaign that launched in tandem with the movie release. I covered promos across web, email, and social.
On the web
I was part of the tech, entertainment, and toy team. You know, the fun stuff.
Paid social ads
This was a large campaign surrounding 26 display banners, text ads, and email ads. That’s 26 ways to talk about mountain bikes at strict character count limits. Haven’t ridden a bike since.